Visual overview of the key considerations highlighting Key Consideration 3: Promotion and Marketing (Meeting information and follow-up, Social media)

Promotion and marketing are often the first interaction that a user has with the event or programming. It provides important information, but also sets the tone for users and signals how inclusive an event may be. When promotion and marketing are inaccessible it signals to people with disabilities that the event will likely be inaccessible as well.

While much of the specific formats of promotion and marketing were covered in a previous consideration (Key Consideration 1: Accessible Materials and Technology), there are additional issues that need attention. In particular, it is not just the format of the materials, but also the content and methods of distribution (social media and printed materials) that matter.

Core Questions

Is there information included about accommodations and accessibility features?
Are there multiple means of outreach and material distribution?
Are print materials in a format that is as accessible as possible?
Is your social media outreach accessible?

Practical Examples